If you’re like most small business owners, your website is one of your most important marketing tools. Unfortunately, many small businesses don’t have the time or money to devote to creating a website that’s fully functional and looks great. In this article, we’re going to discuss 5 things your website is missing that could make a big difference in your online visibility and success.

1. Do You Have a Clear Call to Action On Your Website?

A website is key to your online presence. You can tell them all the intriguing stuff you want, but make sure to give them a call-to-action (CTA) after communicating with them. They go through your website’s content, get to the bottom of the page, now what? What do you want them to do? Leave? I doubt it. You are probably investing in what you’re giving away, so be sure to make the most of people’s interests. You have worked hard to get visitors to your site, so make sure optimistically that you convert them.

2. Do Your Headlines Capture Attention While Still Using Key SEO Words?

When you are writing headlines, it is important to make sure that they not only capture attention but also use relevant keywords. This will help to optimize your website content and ensure that it is seen by the right people. It is also important to be creative and come up with headlines that are different from everyone else’s. This will help you to stand out from the competition and attract more attention. Your website is the foundation of your marketing efforts

3. Is Your Site Easy To Navigate With Few Clicks?

When designing a website, it’s important to consider how easy it is for users to navigate. Too many clicks and users will get frustrated and leave your site. Too few clicks and they may not find what they’re looking for. Well-optimized website content will help ensure that users can find what they need with a few clicks.

4. Do You have Enough Engaging Content?

Content is king or queen according to who you listen to. Either way, the content is good. Good for search engines, good for inquisitive minds, good for user experience. Visitors are on your website because they are seeking information about your company, products, and or services. Do not disappoint them. Make your content resourceful and give them what they are looking for. You do not have the option to ignore such options. Without optimized content, potential customers will not be able to find a website through search engines.

5. Does Your Website Have Social Media Links

The most popular form of communication today is social media. Facebook, Twitter, or Instagram advertise your brand and allow you to bring more traffic to your website. Facebook reports that two billion users are logged in daily to its site. If you are not using social media, you are missing out on customers as well as web traffic.

In conclusion, your website is the most important part of your marketing plan. It is where your potential customers will go to learn more about your company and what you have to offer. Make sure your website is well-designed, easy to use, and updated regularly with fresh content. Use it as a tool to drive traffic to your business and convert leads into customers.

Sprout Digital is here to help you grow your online business. We have a wide range of services to meet your needs, and we’re always here to help. Give us a call today at 888-217-9502, email us at hello@gravitatedesign.com or use our contact us form to get in touch with us. We look forward to working with you!

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