Today, more and more businesses are turning to social media to connect with their customers. More than just a tool for communicating, social media is a way to find out what people want from your products and services, and to give them value in return. Yet some companies have reservations about investing time in understanding what drives the decisions of their customers. In this article, we will provide some insights on how you can learn from your social media customers.


Customers Talk On Social Media


There is a lot of talk these days about the power of social media. It’s the number one way the world shares information and opinions. Regardless of whether you use it or not, you should be aware that your business will have a social media presence if it wants to stay competitive. Listening to what people are saying about your business on social media is one of the best ways to stay on top of this changing landscape.

Whether you’re a small company or a large company, social media marketing can be an excellent way to generate leads and build customer loyalty.


Listen In On Social Media 


If your company is not actively monitoring social media, you’re missing out on valuable feedback. Your customers are already talking about you, and if you’re listening in on the conversation you can learn how to better serve them. Social media offers marketers the opportunity to be up close and personal with their customers, giving them an inside look at what’s trending in consumer sentiment.

Listening for what is not being said: Listen for the conversations that aren’t happening about your products and services and react on social media to get those conversations started.

Listening is a powerful way to gain insight into your customer’s feedback and opinions.


Track Your Social Media


Social media monitoring tools can be a great resource for small businesses to gain insight into what the customer has to say about their company.

Small business owners can access and use these tools through a web-based interface or through a computer app. 

Most Social media tools are free to use and do not require a lot of investment.


Maintain a Social Media Presence 


The internet revolutionized our generation, practically creating whole new worlds of connection, communication, and instant gratification. But what’s the next step? Social media has become an essential tool for how we communicate with each other and maintain relationships. It helps us to stay connected with people that we care about all around the world through pictures, posts, and conversations. It helps to provide a sense of security by allowing you to see where your friends are at any moment.

There are many benefits to maintaining an online presence via social media sites such as Facebook, Instagram and Twitter. The most obvious ones are the ability to use these sites for self-promotion and keeping in touch with those who follow you.


Ask Your Customers 


So often business owners create products and provide services without ever speaking to their customers. You need to ask your customers questions, so they have the ability to share insights for new product options for you or to help improve the preferred service levels they are looking for.  


Have a Contest and Reward Your Customers for Their Ideas


Having a contest on your social media sites is a good way to get people’s opinions. Giving away prizes or “entry into drawing” give customers a great opportunity to interact with you.

If you give your customers more of a stake in marketing decisions, then they will tell others about the good things that happen to them.

In conclusion, understanding your customers and how they want to interact on social media is the best way to create a successful social media campaign.

The internet is a powerful medium that can create a lot of positive or negative sentiment. It’s important that you know how your customers are feeling about your company and what they want from it.

It is often assumed that small mom-and-pop businesses do not possess the ability to take advantage of valuable opportunities like social media marketing because they lack both the funds and skills to invest in this. However, by utilizing technology or experts who can provide it for you, this myth can be put to rest.

The reality is that many of the best small businesses are taking advantage of social media marketing. They are finding that it is a good way to get the word out about their business while also providing a way to communicate with existing and potential customers.

If you need help with your social media presence or help in designing a new or updated website, Sprout Digital is here to help you meet all your online business goals. Give us a call today at 888-217-9502, email us at or use our contact us form to get ahold of us. 

Try our free website grader!