What Are Keywords?


Keywords define what your content is all about. They are words that webs searchers enter into Google’s web browser and other search engines. They can also be short word phrases people use to search. They can also be words people use when doing a voice search such as used cars near me. Single keywords can be tougher to rank because of the competitive advertisers with big money to spend. There are ways to get around this with good SEO so you can rank organically on Google and other search engines. 


What Are Keyword Phrases?


Key phrases are a set of words searchers use to find something they are looking for on the web. Key phrases are also considered keywords, they are called long-tail keywords. 

When it comes to search engine optimization (SEO), keywords are essential. But not all keywords are created equal. Just because a word appears in your content doesn’t mean that it will help you rank higher in search results. Many people think that the only thing that matters is the number of times a keyword appears on a page. While it’s important to include your target keywords in your content, there are other factors that you need to consider in order to improve your ranking.  

If you want your website to be successful, you need to choose the right keywords and use them strategically. 


Make Sure Your Keywords Count. 


That means using them in the right places on your site and in the right way. Here are some tips for making the most of your keywords:

Choose the right keywords for each page on your website.

  1. Use them in the title, headings, and in the first sentence of your page.
  2. Make sure they are included in the body of your text, as well.
  3. Use keyword variations throughout your site.
  4. Use keywords in the page URL.
  5. If your page has images use keywords in the image name and in the alt tags.


Here are a Few Keyword Tips for Getting Started: 


Keyword Research


Keyword research helps you find the best words to use in the content of your website. You can target buyers and users with a carefully planned out strategy 

Ask yourself and answer these 8 questions to start. These keyword questions will help you find the right keywords for the products and services you sell on your website.  


  1. Who is searching for me?
  2. What are people searching for on my website?
  3. What questions do they ask?
  4. How many people are searching for it?
  5. When are people most likely to search for my products?
  6. In what format do they want to see my business information?
  7. Where are my potential new customers located, locally only, nationally, and can my products be sold overseas?


Remember that over 50% of searchers now use their mobile devices when searching for things online. Mobile devices have ready access to them, instead of having to run over to a desktop computer, turning it on, and sitting down to research what they are looking to buy. With mobile phones and mobile devices, people can sit in front of the TV searching, when sitting in a parking lot wondering where to go, when they are taking kids to school and dropping them off. Etc. These are usually great times to advertise your products online, advertise when potential customers are online most.


Make the Most Out of Your Keywords


Competition Keywords


Compile a list of keywords your customers use. By doing this you can see what they are ranking best for and not so good for. Researching their keywords will give you an advantage by finding out keywords they have missed which would be a great opportunity to capitalize on. 


Keywords for Local and Regional Areas


You can target specific locations, cities, and towns with strategically placed keywords. This is a big help for the service industry such as roofers, window sales and installation, plumbers, electricians, carpet cleaners, concrete contractors, and garage door companies. Making landing pages for your company for each town and city around you is a big help in search results queries. Use the right keywords for your business and for the area you are targeting. 


Keywords by Season.


Do you sell products and services that can be purchased in each season? If you do, add these types of keywords to your pages and blogs. Remember Christmas sales spike from October through December, make sure you are a season ahead on your advertising and have the best keywords in place for your company by then. Don’t forget to have keywords ready for all the holidays.

SEO, or search engine optimization, is a technique that can be used to improve the ranking of a website on search engines. One important part of SEO is using the correct keywords. In order to make the most of your keywords, you need to make sure that they are included in the right places on your website and that they are used correctly. You also need to make sure that your website content is relevant to your keywords.

In conclusion, by making your keywords count, you can improve your website’s ranking on search engines and bring in more traffic. Use a variety of techniques including incorporating keywords into your titles, meta descriptions, and header tags, and optimizing your images. You can also use keyword research to find the right words to target. And lastly, be sure to keep track of your results so you can continue to improve your website’s ranking. 

In part two we’ll continue on with exploring more information on how keywords work and how to use them best. 

Planning out the keywords is a huge time-consuming task and they should be revisited and kept current often. If you don’t have time or expertise let the experts at sprout Digital help you out with how to find and keep your keywords up-to-date on all your website pages and social media advertising. We’re here to help you meet all your online business goals. Give us a call today at 888-217-9502, email us at hello@gravitatedesign.com or use our contact us form to get ahold of us. 

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