As a business owner, your time is valuable. Between managing daily operations, hiring staff, and forecasting business and sales goals, your days are busy. Where do you find the time to manage your online presence? This is where an SEO Agency comes into play! In short, SEO increases your website’s visibility in search engines and helps you turn prospects into actual customers. SEO strategy is not a one-size-fits-all approach and an agency will help you find the ideal target audience and develop techniques for increasing your online engagement.
Allowing an SEO Agency to manage the crucial, yet time-consuming process of managing your SEO strategies frees up time to do what you actually love, run your business.
Building a Strategy
As a business owner, what does your SEO strategy look like?
Keywords
These are phrases or words that users search for to find your website online. The ideal keywords have a high search rate and low competition and are anything from short-form keywords like “tea” to long-form phrases like “locally sourced organic herbal tea.”
Content
Content for your products can range and is important because it is the vehicle your business uses to reach and engage your audience. Whether as informative blog posts, curated descriptions for product landing pages, or podcasts, content building is anything that has an informative quality that users interact with.
Local SEO
Mobile phones account for a growing percentage of search inquiries. Most of those inquiries are for businesses in proximity to the user. This means that having a high ranking in localized search results can be important for business growth in the local market.
Search Engine Marketing
This refers to paid marketing efforts and can include things like PPC (pay-per-click), Google Ads, Google Shopping, and more.
SEO Agencies help you curate a personalized plan for your business goals. Depending on what those goals are, you will meet with a digital strategist on a bi-weekly, weekly, or monthly basis to discuss the direction of your SEO campaign.
Understanding this process is essential to the success of your business’s digital ecosystem. An SEO Agency will work with you to create a plan to engage your audience and reach new prospects. Together, we will build an improved presence online.
Navigation for your users
Just like planning the layout of a brick-and-mortar store requires extensive research and planning, the same goes for your website. The clearer your user experience, the easier it is for customers to interact with you. That’s where your Digital Marketing Team steps in and helps you determine best practices for layout, content, and navigation.
Your website aims to have users interact with the right content when searching for something. At an SEO Agency, we help collaborate with you to guide the infrastructure for your site’s success. With better navigation and clear intent, your products convert and your business grows.
Surpassing the Competition
So why do all of this? In a fast-changing environment, SEO goes through continuous changes on a daily, monthly, weekly, and yearly basis. As a business owner, you may not have time to look at every trend that affects your business. An SEO Agency takes care of that. We take the time to monitor trends and make sure that your business follows specific SEO best practices.
Employing an SEO Agency gives you a competitive advantage. Having a clearly defined strategy gives you the upper hand in your industry and can be the difference between creating new customers or losing them. With the help of an SEO Agency, your plan is clearly articulated, executed, and positions you as an authority in your market.
The Peace of Mind you Deserve
The benefits of having an SEO Agency are clear and the reward is peace of mind. With a team of experts guiding your campaign, you can trust that your SEO is in excellent hands.
Sprout Digital offers an array of digital marketing services. As a complete digital marketing agency, we would love to help you with your online presence. Reach out and see how a partnership with Sprout Digital can help you grow your business!